Vu Lan festival – The pulse of life’s hurry

Vu Lan is a reminder for generations of descendants to remember the nurturing and life-giving contributions of grandparents, parents, and ancestors. Today, the Vu Lan Festival is no longer just a religious event but has become a “festival” of humanity, expressing the filial piety of each person toward living parents or those who have passed.
The Rose that Speaks
“A rose for you
A rose for me
And a rose for those
For those who still have a mother”
The lyrics lead us into the sacred moment of placing a rose on the left side of the chest. The red flower gently reminds those who still have their mother to cherish every moment spent with her. Though we know that words of love are not always easy to say, those who are still fortunate enough to have their mother should express their love while she can still hear, while her heart can still be moved.

If one is sadly placing a white rose, its pure color reminds that those who have lost their mother, lost the most precious thing in the world, should live well so that the departed loved ones can rest in peace. Many people cannot hold back tears when they pin the white rose, for it represents an unhappiness, emptiness, and deep longing when losing a mother. This pain is often compared to a wound that will never heal.
Whether the rose is red or white, every time we pin the flower during the Vu Lan season, the flower becomes a time machine that takes us back to the past, allowing us to pause from the rush, reflect on the joyful and sorrowful memories, and cherish those moments with our mothers.
More than a Day of Filial Piety
Vu Lan is not only a day of filial piety but has also become a festival of humanity in the urban areas developed by Phu Long, notably Dragon City and Splendora. This meaningful event is organized specifically for residents to honor the moral values and the long-standing tradition of filial piety, while wishing for peace and prosperity for the residents. On a broader meaning, Vu Lan is also a day of “forgiving the departed souls,” remembering those who have passed. Considering the concept of “Two Worlds,” we recognize that a crucial element in shaping the essence and culture of our nation is compassion, a forgiving mindset that helps build a harmonious life. The “Praying for the Souls” ceremony was incorporated into the Vu Lan festival organized by Phu Long, expressing love for the departed who are missing their loved ones and demonstrating forgiveness with the spirit of repentance.

A Phu Long with Deep Affection
Every year, during the seventh lunar month, Phu Long Company, together with the Tường Nguyên Charity Association and the residents, solemnly organizes the Vu Lan filial piety ceremony, with children eagerly awaiting this event to express their gratitude to their parents.
Due to the impact of the Covid-19 pandemic, the Dragon City Vu Lan Festival 2020 was not organized on a large scale as in previous years to avoid large gatherings. However, the ceremony was still held solemnly following Buddhist rituals, conveying the message of gratitude to parents for their upbringing and nurturing.

During this ceremony, Phu Long Company and the Tường Nguyên Charity Association also presented special gifts to the poor and disadvantaged people in Phuoc Kien Commune. This is one of Phu Long’s charitable activities that embodies humanitarian values, spreading a spirit of sharing, empathy, and contributing to building a better society.

Indeed, not only focusing on business efforts and pursuing the motto “Heart and Vision,” Phu Long always emphasizes the goal of accompanying community responsibility, the environment, and contributing to long-term development, creating sustainable human values and contributing to the sustainable development of society.

Here are some images from the Vu Lan filial piety ceremony 2020:

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